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Open-source alternatives · curated shortlist

Open-source alternatives
to Google Analytics.

The closest open-source alternatives to Google Analytics are PostHog, Umami, Plausible, and Matomo. Umami and Plausible are lightweight and cookieless; PostHog adds funnels, session replay, and feature flags; Matomo is the mature enterprise pick with tag management.

Teams leave Google Analytics over privacy regulation (GDPR), ad-blocker data loss, and sample-heavy free tiers. Self-hosted analytics keeps visitor data in-house and typically recovers blocked traffic. The tradeoff is scale engineering at very high volumes.

#ProjectStarsLicenseStack
1posthogFull product analytics: funnels, replay, flags, experiments.40.8Kundeclared — verifyPython
2umamiLightweight and privacy-first; easiest migration from GA.40.1KMITTypeScript
3analyticsCookieless by design; simple dashboard non-technical teams like.29.8KAGPL-3.0Elixir
4matomoMature GA-like suite with tag manager for enterprises.22.0KGPL-3.0PHP

Ranks and stars from the live chart · updated Nov 12, 2026 · full web analytics ranking →

Quick answers

Is there a free alternative to Google Analytics?
Yes. posthog, umami, analytics, matomo are all open-source alternatives to Google Analytics with no license fees — you pay only for hosting. Differences are in maturity, features, and implementation effort, compared below.
Can I self-host a Google Analytics alternative?
Yes — every option on this page is self-hostable. Deployment ranges from one-command Docker to managed setup; check each project's docs for requirements.
How were these Google Analytics alternatives chosen?
From the live Open-Source Web Analytics Platforms, Ranked by GitHub Stars ranking, shortlisted by human curation. Rankings on maal.top are never sold. See the full chart for the complete list.